In the first quarter of 2024, around 73 percent of affluent consumers in Europe aged between 18-39 and roughly 60 percent of those aged 40+ had used computers and laptops when purchasing luxury brands and services in the past year. According to the results of the survey, the use of online channels via computers and laptops has increased across both age groups since the start of the coronavirus pandemic.
April 2024
Europe
Q3 2018 to Q1 2024
184*
18 years and older
Affluent and High Net Worth Individuals
This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Marketplaces for luxury goods
E-commerce sales of leading luxury brands
Spotlight: China
Luxury consumers
Luxury brands online and on social media
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
